21 For 21
21 For 21 is a new campaign to champion the work of twenty-one conservation projects around the world.
With the widespread impact of the global pandemic and the subsequent collapse of eco-tourism in 2020, many small projects have faced increased threats at the same time as a significant decline in funding.
We’ve nominated 21 projects representing all seven continents and a wide variety of vulnerable species and wild spaces. We want to champion these 21 projects throughout 2021. Through our 21 For 21 fundraising pledge we want every single project to receive a minimum donation of £2,100 GBP. This gives us a campaign target of £44,100 GBP.
With your help we hope to exceed this target and extend our support.
We’d love you to get creative for conservation (details here), with all proceeds going to our 21 For 21 Project Fund, or to challenge yourself for charity and take on one of our sponsored active challenges (details below).
Our 21 For 21 Project Directory will be live from 31 January 2021
Are you looking to take on a challenge in 2021?
Whether you’re an individual who loves to test themselves with endurance running/cycling, or someone who just wants to get fit with some friends by working towards a common goal, we’d love you to sign up to support 21 For 21 and support worldwide conservation.
If you don’t fancy one of our challenges, feel free to create your own – it can be 21 themed or otherwise.
If an active challenge is not for you, then there are plenty of other ways to support (ideas here!)
Whether you’re baking cakes, holding a quiz night, or interested in supporting one of our creative initiatives (Sketch, Focus, Stories), every single pound counts so we really hope our 21 projects will inspire you to get involved.
Just think – you only need to raise or donate £21 to support all 21 projects…
21 For 21 is a new campaign to mark 2021, and to champion the work of twenty-one conservation projects around the world. Many of these are small projects which have been severely impacted by the 2020 global pandemic.
Our 21 For 21 Project Fund target is £44,100 ensuring each project receives a minimum donation of £2,100 in 2021.
We need your help to raise the funds. It’s going to be a team effort.
We have a range of active outdoor challenges on offer (walking, running, cycling, climbing…) as well as places in well-known events including the Virgin Money London Marathon.
We hope our projects will inspire you to go the extra mile.
If you don’t fancy taking on one of the active challenges listed, then please feel free to suggest something else. Anything goes.
We know with the global pandemic there are restrictions in place for many people but exercise including walking, running and cycling (with one other person) are permitted and exercise is good for the body and the soul so we hope this gives you the motivation to get outside in the fresh air and feel really positive about something.
We also have our three Creative Initiatives running again this year with all proceeds supporting the 21 For 21 Project Fund. Choose from Sketch for Survival (art), Focus for Survival (photography) and Stories for Survival (travel writing). Would you like to get involved? Details here.
Through 21 For 21 we hope we can introduce you to some new, inspiring projects.
We want to celebrate the work being done to safeguard both iconic species and wild spaces around the world, while also highlighting the challenges each of our projects face at this unique time.
By getting involved in this initiative you will be helping to support worldwide conservation.
The projects in our directory vary greatly in size and focus and celebrate biodiversity around the world. From tracking albatross in South Georgia, Antarctica to establishing new seagrass meadows off the coast of Wales, all the projects need support.
Some are community-based and rely solely on eco-tourism to survive, while others have the benefit of extended networks. However because of the global pandemic all have experienced challenges with funding and we know that the minimum donation of £2,100 will make a very real difference to each and every project we’ve selected.
Anyone who fundraises/donates £100+ receives a complimentary one year membership to our Explorer Club as a small token of our thanks. As a member you are able to nominate projects and have a say in who we support in the future.
There are many ways to support:
You can take on a sponsored challenge yourself;
You can make a donation here;
You can sponsor a person or team taking on a challenge;
You can support one of our creative initiatives;
You can share details of our initiative/projects with friends/family/colleagues who might be interested;
You can attend an event/exhibition;
However you choose to support, all funds raised in 2021 will go to our 21 For 21 Project Fund.
We have a range of active outdoor challenges including walks, rides and climbs for you to choose from. These are fully supported and organised by specialist partners. Many of the charity challenges listed are designed to test you but to also be achievable for a range of ages and abilities with 25km, 50km and 100km options. Dates and sign up details are provided on the relevant page.
We also have places in well-known events including the London Marathon and Vitality 10k.
It’s your choice whether you get a posse together (friends, work colleagues, relatives…) or take on a challenge solo.
You can browse the challenges here and follow the links to sign up.
If you have a different sort of challenge in mind, then that’s OK too! Just set up a fundraising page and share a few details with us so we can follow your progress and offer support.
We have three creative initiatives: Sketch for Survival (art); Focus for Survival (photography) and Stories for Survival (travel writing).
You can support 21 For 21 by entering our free competitions. Closing date 30 June 2021.
You are free to create your own fundraising challenge/event/activity. It can be as simple as a coffee morning/bake sale. Just please remember to let us know what you doing and when. We are grateful for any fundraising.
We are listed as Explorers Against Extinction on all the major fundraising platforms.
You are welcome to nominate a specific project from our 21 For 21 directory to fundraise for, or your fundraising can be split across several/all projects in the directory.
Anyone raising over £100 receives complimentary one year membership to our Explorer Club as a small token of thanks.
Many of the projects have been nominated (by one of our previous partners, our wider conservation network, a trustee or patron, or a member of our Explorer Club). There were many more projects we would gladly have included but we only have 21 spaces in this particular programme.
Several small UK based projects were nominated this year – all of them very worthy – however we tend to work with overseas projects and those that are not well-known or are more challenging to support from here within the UK.
The reasoning behind this decision is that many of our UK based supporters already support their local UK-based project or Wildlife Trust – they can make a direct donation to them, attend their events/open days and access information more readily because they’re in the same country. It is far harder to connect with a community project in Sri Lanka which doesn’t even have a website yet, or scientific research in Antarctica.
We welcome any fund-raising at any level.
Please note: some active challenges have multiple sign-up options. These are given on the relevant pages. With the self-funding option there is no fundraising target only a registration fee which you pay when you sign up and it enables the event to take place and covers things like food & facilities; with the ‘fundraise for charity’ option you pay a very small registration fee and there is a minimum fundraising target (for example the Easter 50km walk – self-funding is £129 registration; charity fundraising is £10 registration and minimum fundraising of £395 per person.)
£2,100 is the minimum amount we have pledged to each of our 21 projects making a campaign target of £44,100 in total. If you are taking on a challenge as a team you might like to nominate a specific project and aim to raise £2,100. If you raise more than £2,100, additional funds will flood over into the project fund until all 21 projects have received the base level of funding.
JOIN THE FUNDRAISING COMMUNITY
Sign-up, send us a snap and some details about what you are doing when, and we’ll feature you here in our gallery.